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CAREER STRATEGY

The 3 Reasons Most People Never Break Into Sports

Dantevius Branigan June 10, 2026 2 min read

It's not talent. It's not connections. It's three fixable mistakes — and most people never figure out what they are.

REASON 01

They're chasing the industry, not a role

"I want to work in sports" is not a career plan. Sports employs people in ticketing, operations, marketing, analytics, partnerships, media, and more. Each requires a different path. Without a specific target, everything you do — your resume, your networking, your experience — is too vague to land anywhere.

REASON 02

They network only when they need a job

Most opportunities in sports move through networks before they ever get posted. If you only reach out when you're job hunting, the relationship doesn't exist yet. Start building before you need anything — and keep it consistent.

REASON 03

They wait to be hired before building experience

By the time you're interviewing, you need something to show. It doesn't have to be a paid role at a major org — managing social media for a local team, running an event, or even writing about the industry counts. Hiring managers want evidence, not just passion.

All three of these are fixable. None of them require connections you don't have or experience you haven't built yet. They require clarity, consistency, and starting before you feel ready.

That's what Momentum Shift is built around. If you want to talk through your specific situation, book a free kickoff call.

DB

Dantevius Branigan

President & CEO, DB Premier Sports Advising. Background in sports technology, Division I athletics, and youth sports.

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